Social Media Module – What You Will Learn

1. Profile Setup & Branding
   Professional social media profile creation (Facebook, Instagram, LinkedIn)
   Profile optimization for business visibility
   Consistent branding: logo, colors, bio, contact info
2. Content Planning & Strategy
   How to create a content calendar
   Types of content: images, reels, stories, posts
   Identifying target audience and niche-specific content
3. Content Creation & Design
   Tools for designing posts and reels (Canva, CapCut, etc.)
   Writing captions that engage and convert
   Basics of photo/video editing for social media
4. Engagement & Community Building
   How to grow followers organically
   Responding to comments and messages professionally
   Building trust and credibility online
5. Lead Generation & Sales via Social Media
   Turning social media followers into potential clients
   Using call-to-actions effectively
   Setting up automated messages for inquiries
6. Social Media Ads (Optional / Advanced)
   Basics of Facebook/Instagram Ads
   Targeting the right audience
   Tracking ad performance and ROI
7. Analytics & Optimization
   Understanding insights and metrics
   Identifying which content works best
   Improving strategy based on analytics

💡 Outcome for You:
By the end of this module, students will be able to create, manage, and grow a professional social media presence for any business that attracts followers, generates leads, and drives sales.